Matumba a Kraft ndi matumba onyamula opangidwa ndi pepala la kraft, omwe amagwiritsidwa ntchito kwambiri m'mafakitale osiyanasiyana chifukwa cha mawonekedwe awo abwino komanso chitetezo cha chilengedwe. Zotsatirazi ndi tsatanetsatane wa mapepala a kraft:
1. Zinthu
Pepala la Kraft ndi pepala lamphamvu kwambiri, lomwe nthawi zambiri limapangidwa ndi matabwa kapena mapepala osinthidwanso, okhala ndi kukana kwamisozi komanso kukana kukakamiza. Pepala la Kraft nthawi zambiri limakhala lofiirira kapena beige mumtundu, losalala pamwamba, loyenera kusindikiza ndi kukonza.
2. Mitundu
Pali mitundu yambiri ya matumba a mapepala a kraft, kuphatikizapo:
Matumba apansi-pansi: pansi, oyenerera kuyika zinthu zolemera.
Matumba odzitchinjiriza: okhala ndi zomata zotsekera kuti azigwiritsa ntchito mosavuta.
Zikwama zam'manja: zomangira m'manja, zoyenera kugula ndi kunyamula mphatso.
Matumba a chakudya: opangidwa mwapadera kuti azinyamula chakudya, nthawi zambiri amakhala ndi mafuta ndi ntchito zoteteza chinyezi.
3. Makulidwe ndi mawonekedwe
Matumba amapepala a Kraft amatha kusinthidwa mosiyanasiyana malinga ndi zofunikira kuti akwaniritse zosowa zamapaketi azinthu zosiyanasiyana. Miyeso yodziwika bwino imaphatikizapo ang'onoang'ono (monga zolembera, zonyamula zokhwasula-khwasula) ndi zazikulu (monga zikwama zogulira, zikwama zamphatso).
4. Kusindikiza ndi Kupanga
Pamwamba pa matumba a mapepala a kraft ndi oyenerera njira zosiyanasiyana zosindikizira, monga kusindikiza kwa offset, kusindikiza pazithunzi ndi kutumiza kutentha. Ma brand amatha kusindikiza ma logo, mapangidwe ndi zolemba pamatumba kuti awonjezere mawonekedwe awo ndikukopa ogula.
5. Malo Ogwiritsira Ntchito
Matumba a Kraft amagwiritsidwa ntchito kwambiri m'mafakitale angapo, kuphatikiza:
Zogulitsa: zamatumba ogula, zikwama zamphatso, ndi zina.
Chakudya: kulongedza mkate, makeke, zipatso zouma, etc.
Zolemba: zonyamula mabuku, zolembera, ndi zina.
Makampani: zonyamula katundu wochuluka, mankhwala mankhwala, etc.
6. Makhalidwe okonda zachilengedwe
Matumba a Kraft amapangidwanso komanso owonongeka, omwe amakwaniritsa zofunikira zachitetezo cha chilengedwe cha ogula amakono. Kugwiritsa ntchito matumba a mapepala a kraft kungachepetse kugwiritsa ntchito matumba apulasitiki ndikuchepetsa kuwononga chilengedwe.
7. Zochitika Zamsika
Ndikuchulukirachulukira kwa chidziwitso cha chilengedwe komanso kukwezeleza malamulo, kufunikira kwa msika wa matumba a mapepala a kraft kukukulirakulira. Zogulitsa zimasamalira kwambiri kukhazikika komanso chitetezo cha chilengedwe cha ma CD, kotero matumba a mapepala a kraft akhala chisankho chodziwika bwino.
8. Kusamalira ndi kugwiritsa ntchito
Matumba a Kraft amapewa kukhudzana ndi madzi ndi mafuta akamagwiritsidwa ntchito kuti akhalebe amphamvu komanso mawonekedwe. Malo achinyezi amayenera kupewedwa akasungidwa kuti apewe kuwonongeka kwa mapepala kapena kuwonongeka.
Mwachidule, zikwama zamapepala za kraft zakhala chisankho chofunikira pamsika wamakono wonyamula katundu chifukwa cha magwiridwe antchito abwino kwambiri, mawonekedwe oteteza chilengedwe komanso magawo ambiri ogwiritsira ntchito.
Zogulitsa zonse zimayesedwa kovomerezeka ndi labu ya iyr yapamwamba kwambiri ya QA Ndikupeza satifiketi ya patent.