Kusindikiza kwa gravure kumathandizira kuyika makonda, Monga mwambi umati, "anthu amadalira zovala, Buddha amadalira zovala zagolide", ndipo kulongedza bwino nthawi zambiri kumathandizira kuwonjezera mfundo.Chakudya ndi chimodzimodzi.Ngakhale kulongedza kosavuta kumalimbikitsidwa ndipo kuyika mochulukira kumatsutsidwa, mawonekedwe owolowa manja, oyengedwa bwino komanso opanga ma phukusi amathandizirabe kwambiri pakugulitsa zakudya.Kuti apitilize kuyenderana ndi mayendedwe ofulumira akusintha kwa ogula, opanga zinthu zonyamula katundu nthawi zonse amayenera kukhala akupanga zatsopano, ndiye kuti ukadaulo wopangira ma phukusi udzapita kuti mtsogolomu?
Kusintha kosalekeza kwa zizolowezi za ogula kwapangitsa ukadaulo wamakono kuti upereke mikhalidwe yokwanira kuti makampani olongedza katundu akhalebe anzeru.Kusanthula ndi kufufuza za chitukuko chamtsogolo chazonyamula chikhoza kuwonedwa kuchokera kuzinthu zinayi zotsatirazi.
mtundu wakale
The 2012 London Olympics, ukwati wa Prince William ndi Kate Middle, Mfumukazi korona Korona ndi pamwamba anachititsa dziko kumverera kukonda dziko ndi kunyada kwa British people.Kenako, UK ma CD makampani nawonso zasintha lolingana, katundu ma CD kapangidwe kuti mupereke chidwi kwambiri kuti muwonetsere kalembedwe kachikhalidwe ndi lingaliro lanostalgic, chifukwa mtundu wakale ukhoza kuwonetsa kukhwima ku UK.
Kupaka kwachikale sikumangogwira ntchito yofunika kwambiri pazochitikazo, komanso kumapereka chidziwitso chodalirika.Kutengera izi, mitundu yambiri ndi zinthu zitha kukopa chidwi cha ogula, chifukwa amadziwa kuti akhoza kudaliridwa ndi anthu, ndipo zotengerazo zimachitika kuti zipereke uthenga wofunikirawu.
Zotengera zanu
Zolemba zomangira makonda zakhala chimodzi mwazinthu zothandiza kwambiri zama brand kukopa makasitomala.Kampani yachakumwa ya Coca-Cola yagwiritsa ntchito bwino, ndipo yakulitsa gawo lake pamsika posindikiza zilembo zamabotolo osiyanasiyana, zomwe zakweza kwambiri chikoka chamakampani ndipo zadziwika bwino pamsika.Zikuyenera kutsindika kuti Coca-Cola ndi chiyambi chabe, ndipo mitundu yambiri pamsika tsopano yayamba kupatsa ogula zopangira zawo.Mwachitsanzo, vodka, chizindikiro cha vinyo chimagwiritsa ntchito mapangidwe apadera a 4 miliyoni, zomwe zimapangitsa kuti anthu azikonda kwambiri.
Otsatsa malonda ayamba kukulitsa chikoka chawo pamabizinesi kudzera pa intaneti komanso pawailesi yakanema, ndipo ogula amamvetsetsa mozama komanso mozama za mawu oti makonda kuposa kale.Mwachitsanzo, Heinz ketchup, yomwe imakonda kwambiri Facebook ku United States, ndi yotchuka kwambiri chifukwa mukhoza kuipereka kwa anzanu ndi okondedwa anu ngati mphatso.Nthawi yomweyo, kupita patsogolo kwaukadaulo kwapangitsa kuti chinthucho chikhale chopanga komanso chotsika mtengo, ndipo kukwera kwapakokha ndikuwonetsa bwino zamphamvu yamakampani opanga ma CD.
Kuyika kwapansi
Kuti zinthu ziziyenda bwino pamsika, ma brand amayenera kumvetsetsa zofunikira za ogula.Mwachitsanzo, ma CD osavuta ndi abwino kwa ogula pamsewu, omwe alibe nthawi yotsegula mabokosi akuluakulu ndi ovuta.Kupaka kwatsopano komanso kosavuta, monga mapaketi ofewa ofewa omwe amatha kufinyidwa ndikugawidwa kwa anthu osiyanasiyana, ndizovuta kwambiri.
Kupaka kosavuta kungathenso kulembedwa mwachidule kuti apangidwe bwino, cholinga chake ndi kuphweka kwa kutsegula.Kuphatikiza apo, kulongedza kwazinthu kungathandizenso ogula kusiyanitsa kuchuluka kwake popanda kudziwa kuchuluka kwake, zomwe zimapangitsa kuti katunduyo aziwoneka wokongola kwambiri.
kulenga ma CD
Kwa eni ake amtundu, cholinga chachikulu cha phukusi labwino ndikukopa chidwi cha ogula pa shelufu ya sitolo, kuwapangitsa kuti agule, zomwe zimatchedwa chikondi poyang'ana koyamba.Kuti akwaniritse izi, ma brand amayenera kufotokozera zapadera zazinthu zawo akamatsatsa.Budweiser yakhala yopambana kwambiri pakusiyanitsa kwapang'onopang'ono kwa zinthu, ndipo kuyika kwamowa kwatsopano kumakopa maso ngati mawonekedwe a uta.Champagne yomwe idakhazikitsidwa ndi Chateau Taittinger ku France imayikidwanso m'mabotolo amitundu yosiyanasiyana, ndipo pamapeto pake imakhala yotchuka kwambiri pamsika.
Chifukwa chomwe zinthu zambiri zama brand zimatha kukhala zosiyana ndikuti zimapereka lingaliro la zomwe mukuwona ndi zomwe mumapeza.Momwemonso, mitundu ina ya mowa imasankha kugwiritsa ntchito malingaliro akale opangira kuti atumize ogula chizindikiro chodalirika.Kukhulupirika, kuphweka ndi ukhondo ndi mauthenga ofunikira omwe ma brand amafuna kutumiza kwa makasitomala awo.
Kuphatikiza apo, ogula amakhudzidwanso kwambiri ndi chitetezo cha chilengedwe chobiriwira, kotero eni eni amtunduwu amayeneranso kuwonetsa chitetezo cha chilengedwe cha zinthu pamapaketi azinthu.Zida zofiirira, zoyika bwino, ndi zilembo zosavuta kupanga zonse zimapangitsa ogula kuganiza zokhala ochezeka
Nthawi yotumiza: Jun-15-2022