Kupaka chakudya ndi gawo logwiritsidwa ntchito kwambiri lomwe likupitilirabe kukhudzidwa ndi ukadaulo watsopano, kukhazikika, ndi malamulo. Kupaka chakudya nthawi zonse kwakhala kokhudza kukhudza mwachindunji ogula m'mashelufu omwe mwina ndi odzaza kwambiri. Kuphatikiza apo, mashelufu salinso mashelufu ongoperekedwa kwa makampani akuluakulu. Ukadaulo watsopano, kuyambira kuyika zinthu mosinthasintha mpaka kusindikiza kwa digito, umalola makampani ang'onoang'ono komanso apamwamba kulowa pamsika.
Mabungwe ambiri otchedwa "challenger brands" nthawi zambiri amakhala ndi magulu akuluakulu, koma chiwerengero cha maoda pa gulu lililonse chidzakhala chochepa. Ma SKU akupitilizabe kuchulukirachulukira pamene makampani akuluakulu ogulitsa katundu wopakidwa m'matumba amayesa zinthu, ma phukusi, ndi ma kampeni otsatsa malonda m'mashelefu. Chikhumbo cha anthu chokhala ndi moyo wabwino komanso wathanzi chimayambitsa zochitika zambiri m'derali. Ogula akufunanso kukumbutsidwa ndi kutetezedwa kuti ma phukusi a chakudya apitilizabe kukhala ndi gawo lofunikira pankhani ya ukhondo pakugawa, kuwonetsa, kugawa, kusunga, ndi kusunga chakudya.
Pamene ogula akuyamba kuzindikira zinthu, amakondanso kuphunzira zambiri za zinthu. Kuyika zinthu mowonekera bwino kumatanthauza kuyika chakudya chopangidwa ndi zinthu zowonekera bwino, ndipo pamene ogula akuyamba kuda nkhawa ndi zosakaniza zomwe zimagwiritsidwa ntchito mu chakudya ndi njira yopangira zinthuzo, chilakolako chawo chofuna kuwonekera bwino kwa mtundu wa chinthu chikuwonjezeka.
Zachidziwikire, malamulo amagwira ntchito yofunika kwambiri pakulongedza chakudya, makamaka popeza ogula amadziwa zambiri kuposa kale lonse za chitetezo cha chakudya. Malamulo ndi malamulo amatsimikizira kuti chakudya chikusamalidwa bwino m'mbali zonse, zomwe zimapangitsa kuti munthu akhale ndi thanzi labwino.
①Kusintha kwa ma CD osinthasintha
Chifukwa cha makhalidwe ndi ubwino wa ma CD osinthika, mitundu yambiri ya zakudya, zazikulu ndi zazing'ono, ikuyamba kulandira ma CD osinthika. Ma CD osinthika akuwonekera kwambiri m'masitolo kuti azitha kugwiritsa ntchito moyo woyenda.
Eni ake a kampani akufuna kuti zinthu zawo ziwonekere bwino pashelufu ndikukopa chidwi cha ogula m'masekondi 3-5, ma CD osinthika samangobweretsa malo osindikizira a madigiri 360 okha, komanso amatha 'kupangidwa' kuti akope chidwi ndikupereka magwiridwe antchito. Kugwiritsa ntchito mosavuta komanso kukongola kwambiri ndizofunikira kwa eni ake a kampani.
Zipangizo zolimba komanso kapangidwe ka ma CD osinthasintha, kuphatikiza ndi mwayi wake wambiri wopanga, zimapangitsa kuti ikhale njira yabwino kwambiri yopangira ma CD pazinthu zambiri za chakudya. Sikuti imateteza bwino malonda okha, komanso imapatsa kampani mwayi wotsatsa malonda. Mwachitsanzo, mutha kupereka zitsanzo kapena mitundu ya malonda anu yofanana ndi maulendo oyendera, kuyika zitsanzo kuzinthu zotsatsa malonda, kapena kuzigawa pazochitika. Zonsezi zitha kuwonetsa mtundu wanu ndi malonda anu kwa makasitomala atsopano, chifukwa ma CD osinthasintha amabwera m'mitundu yosiyanasiyana komanso kukula kosiyanasiyana.
Kuphatikiza apo, kulongedza zinthu mosinthasintha ndikwabwino kwambiri pa malonda apaintaneti, chifukwa ogula ambiri amatumiza maoda awo pa intaneti kudzera pa kompyuta kapena foni yam'manja. Pakati pa zabwino zina, kulongedza zinthu mosinthasintha kuli ndi ubwino wotumizira.
Makampani opanga zinthu akupeza bwino zinthu chifukwa ma CD osinthika ndi opepuka kuposa ma CD olimba ndipo amawononga zinyalala zochepa panthawi yopanga. Izi zimathandizanso kukonza bwino mayendedwe. Poyerekeza ndi ma CD olimba, ma CD osinthika ndi opepuka kulemera komanso osavuta kunyamula. Mwina phindu lalikulu kwa opanga chakudya ndilakuti ma CD osinthika amatha kuwonjezera nthawi yogwiritsira ntchito chakudya, makamaka zipatso zatsopano ndi nyama.
M'zaka zaposachedwapa, ma CD osinthika akhala malo okulirakulira kwa osintha ma label, zomwe zapatsa makampani opanga ma CD mwayi wokulitsa bizinesi yawo. Izi ndi zoona makamaka pankhani ya ma CD opangidwa ndi chakudya.
②Zotsatira za kachilombo ka korona katsopano
M'masiku oyambirira a mliriwu, ogula ankapita kumasitolo kukagula chakudya mwachangu momwe angathere. Zotsatira za khalidweli, komanso momwe mliriwu ukukhudzira moyo watsiku ndi tsiku, zakhudza makampani azakudya m'njira zingapo. Msika wa ma CD a chakudya sunakhudzidwe kwambiri ndi mliriwu. Popeza ndi makampani ofunikira, sanatsekedwe monga mabizinesi ena ambiri, ndipo ma CD a chakudya akukula kwambiri mu 2020 chifukwa cha kufunikira kwa ogula kwa zinthu zopakidwa m'matumba. Izi zikuchitika chifukwa cha kusintha kwa kadyedwe; anthu ambiri akudya kunyumba m'malo modyera kunja. Anthu amawononganso ndalama zambiri pazinthu zofunika kuposa zinthu zapamwamba. Ngakhale kuti mbali yopereka chakudya, zipangizo ndi zinthu zoyendera yakhala ikuvutika kuti igwirizane ndi izi, kufunikira kudzakhalabe kwakukulu mu 2022.
Mbali zingapo za mliriwu zakhudza msika uno, monga kuchuluka kwa zinthu, nthawi yogulira zinthu, komanso unyolo wogulira zinthu. M'zaka ziwiri zapitazi, kufunikira kwa ma CD kwawonjezeka, zomwe ndizofunikira kwambiri kuti zinthu zikonzedwe kuti zikwaniritse madera osiyanasiyana ogwiritsidwa ntchito, makamaka chakudya, zakumwa ndi mankhwala. Mphamvu yosindikizira ya wogulitsa pakali pano ikuyambitsa mavuto ambiri. Kupeza kukula kwa malonda pachaka kwa 20% kwakhala chinthu chofala kwa makasitomala athu ambiri.
Kuyembekezera nthawi yochepa yopezera zinthu kumagwirizana ndi kuchuluka kwa maoda, zomwe zimapangitsa kuti ma processor azipanikizika kwambiri ndikutsegula chitseko cha kukula kwa ma CD osinthika a digito. Tawona izi zikuchitika m'zaka zingapo zapitazi, koma mliriwu wapangitsa kuti kusinthaku kuchitike mwachangu. Ma CD osinthika a digito omwe amabwera pambuyo pa mliriwu adatha kudzaza maoda mwachangu ndikutumiza ma phukusi kwa makasitomala nthawi yayitali. Kukwaniritsa maoda m'masiku 10 m'malo mwa masiku 60 ndi kusintha kwakukulu kwa makampani, zomwe zimathandiza kuti ma CD ocheperako komanso osinthika a digito agwirizane ndi kufunikira kwakukulu komwe makasitomala akufunikira kwambiri. Kukula kochepa kwa ma run kumathandizira kupanga ma digito, umboni winanso wakuti kusintha kwa ma CD osinthika a digito sikunangokulira kwambiri, komanso kupitilira kukula.
③Kutsatsa kokhazikika
Pali kutsindika kwakukulu pa kupewa kutaya zinyalala m'malo onse operekera zinyalala, ndipo ma phukusi a chakudya ali ndi mphamvu yotulutsa zinyalala zambiri. Zotsatira zake, makampani ndi opanga zinthu akulimbikitsa kugwiritsa ntchito zipangizo zokhazikika. Lingaliro la "kuchepetsa, kugwiritsanso ntchito, kubwezeretsanso" silinakhale lodziwika bwino kuposa kale lonse.
Chizolowezi chachikulu chomwe tikuchiwona m'malo osungira chakudya ndi kuyang'ana kwambiri pakukonza zinthu mokhazikika. Mukupanga zinthu, eni ake amakampani akuyang'ana kwambiri popanga zisankho zokhazikika kuposa kale lonse, Izi zikuphatikizapo zitsanzo za kuchepetsa kukula kwa zinthu kuti achepetse mpweya woipa, kutsindika pakulola kubwezeretsanso zinthu, komanso kugwiritsa ntchito zinthu zobwezerezedwanso.
Ngakhale kuti nkhani zambiri zokhudza kukhazikika kwa ma CD a chakudya zimayang'ana kwambiri pakugwiritsa ntchito zinthu zakuthupi, chakudyacho ndi chinthu china chomwe tiyenera kuganizira. Collins wa Avery Dennison anati: "Kutayika kwa chakudya si nkhani yaikulu pa nkhani yokhazikika ya ma CD, koma kuyenera kukhala choncho. Kutayika kwa chakudya kumapanga 30-40% ya chakudya cha ku US. Chikapita ku malo otayira zinyalala, chakudya ichi chimapanga methane ndi mpweya wina womwe umakhudza chilengedwe chathu. Ma CD osinthasintha amabweretsa nthawi yayitali yosungira chakudya m'magawo ambiri azakudya, zomwe zimachepetsa kutayika. Kutayika kwa chakudya kumapanga kuchuluka kwakukulu kwa zinyalala m'malo athu otayira zinyalala, pomwe ma CD osinthasintha ndi 3% -4%. Chifukwa chake, kuchuluka kwa kaboni komwe kumapezeka popanga ndi kuyika ma CD mu ma CD osinthasintha ndikwabwino pa chilengedwe, chifukwa kumasunga chakudya chathu nthawi yayitali popanda zinyalala zambiri.
Kupaka zinthu zogwiritsidwa ntchito popanga manyowa kukutchuka kwambiri pamsika, ndipo monga ogulitsa timayesetsa kukumbukira kubwezeretsanso ndi kupanga manyowa popanga njira zatsopano zopangira manyowa, Recyclable Packaging, njira zosiyanasiyana zovomerezeka zobwezeretsanso manyowa.
Nthawi yotumizira: Julayi-07-2022
