Kupaka zakudya ndi gawo logwiritsa ntchito komanso lomwe likukula lomwe likupitiliza kukhudzidwa ndi matekinoloje atsopano, kukhazikika ndi malamulo.Kuyikapo nthawi zonse kumakhala kokhudza kukhudza mwachindunji ogula pamashelefu omwe ali ndi anthu ambiri.Kuphatikiza apo, mashelufu salinso mashelufu odzipatulira amitundu yayikulu.Tekinoloje zatsopano, kuyambira pakuyika zosinthika mpaka kusindikiza kwa digito, zimalola kuti mitundu yaying'ono komanso yotsogola kwambiri kuti ibwere pamsika.
Ambiri otchedwa "challenger brands" nthawi zambiri amakhala ndi magulu akulu, koma kuchuluka kwa maoda pagulu lililonse kumakhala kochepa.Ma SKU akupitilirabe kuchulukirachulukira pomwe makampani akuluakulu onyamula katundu amayesa zinthu, kulongedza ndi kutsatsa pamashelefu.Chikhumbo cha anthu chofuna kukhala ndi moyo wabwinoko, wathanzi chimayendetsa zinthu zambiri m'derali.Ogwiritsanso ntchito amafunanso kukumbutsidwa ndi kutetezedwa kuti kulongedza chakudya kudzapitiriza kugwira ntchito yokhudzana ndi ukhondo pakugawa, kuwonetsera, kugawa, kusunga ndi kusunga chakudya.
Pamene ogula akukhala ozindikira kwambiri, amakondanso kuphunzira zambiri zazinthu.Kupaka zinthu moonekera kumatanthawuza kulongedza zakudya zopangidwa ndi zinthu zowonekera, ndipo ogula akamakhudzidwa ndi zinthu zomwe zimagwiritsidwa ntchito muzakudya komanso momwe amapangira, chikhumbo chawo chofuna kuwonetsetsa kuti mtundu wawo ukuwonekera chikukulirakulira.
Zoonadi, malamulo amagwira ntchito yofunika kwambiri poika zakudya, makamaka popeza ogula amadziŵa zambiri zokhudza chitetezo cha chakudya.Malamulo ndi malamulo amaonetsetsa kuti chakudya chikusamalidwa bwino m’mbali zonse, zomwe zimabweretsa thanzi labwino.
①Kusinthika kwa ma CD osinthika
Chifukwa cha mawonekedwe ndi maubwino a ma CD osinthika, mitundu yochulukira yazakudya, zazikulu ndi zazing'ono, zikuyamba kuvomereza ma CD osinthika.Zoyikapo zosinthika zikuwonekera mochulukirachulukira pamashelefu am'sitolo kuti zithandizire moyo wam'manja.
Eni ma brand amafuna kuti zinthu zawo ziziwoneka bwino pa alumali ndikugwira diso la ogula mumasekondi 3-5, zotengera zosinthika sizimangobweretsa malo a digirii 360 kuti zisindikizidwe, koma zimatha 'kupangidwa' kuti zikope chidwi ndikupereka magwiridwe antchito.Kusavuta kugwiritsa ntchito komanso kukopa kwamashelufu apamwamba ndizofunikira kwa eni ake amtundu.
Zida zolimba komanso kupanga ma CD osinthika, kuphatikiza ndi mipata yambiri yopangira, zimapangitsa kuti ikhale njira yabwino yopangira zinthu zambiri zazakudya.Sikuti zimangoteteza bwino katunduyo, komanso zimapatsa mtunduwo mwayi wotsatsa.Mwachitsanzo, mutha kupereka zitsanzo kapena mtundu wamtundu waulendo wanu, kulumikiza zitsanzo kuzinthu zotsatsira, kapena kuzigawa pazochitika.Zonsezi zitha kuwonetsa mtundu wanu ndi zinthu zanu kwa makasitomala atsopano, popeza ma CD osinthika amabwera mumitundu yosiyanasiyana ndi makulidwe.
Kuphatikiza apo, ma CD osinthika ndi abwino pamalonda a e-commerce, popeza ogula ambiri amaika maoda awo pakompyuta kudzera pakompyuta kapena foni yam'manja.Mwa zina zabwino, kulongedza kosinthika kumakhala ndi zabwino zotumizira.
Ma brand akukwaniritsa bwino zinthu zakuthupi chifukwa zotengera zosinthika zimakhala zopepuka kuposa zotengera zolimba ndipo zimawononga zinyalala zochepa panthawi yopanga.Izi zimathandizanso kuti mayendedwe aziyenda bwino.Poyerekeza ndi zotengera zolimba, zoyikapo zosinthika zimakhala zopepuka komanso zosavuta kunyamula.Mwina phindu lofunika kwambiri kwa opanga zakudya ndikuti kuyikapo kosinthika kumatha kukulitsa moyo wa alumali wazakudya, makamaka zokolola zatsopano ndi nyama.
M'zaka zaposachedwa, zotengera zosinthika zakhala malo okulirapo osinthira zilembo, zomwe zimapatsa makampani opanga ma CD mwayi wokulitsa bizinesi yawo.Izi ndi zoona makamaka pa nkhani ya kulongedza chakudya.
②Zokhudza kachilombo ka corona virus
Kumayambiriro kwa mliriwu, ogula ankakhamukira m’masitolo kuti akatenge chakudya m’mashelefu mwamsanga monga momwe angathere. .Msika wopaka zakudya sunakhudzidwe moyipa ndi mliriwu.Popeza ndi bizinesi yofunikira, sinatsekedwe ngati mabizinesi ena ambiri, ndipo kunyamula zakudya kwakula kwambiri mu 2020 popeza kufunikira kwa ogula zinthu zomwe zapakidwa ndikwambiri.Izi zimachitika chifukwa cha kusintha kwa kadyedwe;anthu ambiri amadyera kunyumba m’malo mongodyera m’malesitilanti.Anthu amawononganso ndalama zambiri pa zinthu zofunika kwambiri kuposa pa zinthu zapamwamba.Pomwe mbali yoperekera zakudya, zida ndi zida zakhala zikuvutikira kuti zikuyenda bwino, kufunikira kudzakhalabe kwakukulu mu 2022.
Zinthu zingapo za mliriwu zakhudza msikawu, monga mphamvu, nthawi yotsogolera komanso mayendedwe othandizira.Pazaka ziwiri zapitazi, kufunikira kwa ma CD kwakula, zomwe ndizofunikira kwambiri pakukonza kuti zikwaniritse madera osiyanasiyana ogwiritsira ntchito kumapeto, makamaka chakudya, zakumwa ndi mankhwala.Kukwanitsa kusindikiza kwamakono kwa wamalonda kumayambitsa mavuto ambiri.Kupeza 20% pakukula kwamalonda pachaka kwakhala njira yokulirapo kwa makasitomala athu ambiri.
Kuyembekeza kwa nthawi zazifupi zotsogola kumagwirizana ndi kuchuluka kwa madongosolo, kuyika kukakamiza kowonjezera pa mapurosesa ndikutsegula chitseko chakukula kwa ma CD osinthika.Tawona izi zikukula zaka zingapo zapitazi, koma mliri wakula kwambiri.Pambuyo pa mliri, ma processor osinthira a digito adatha kudzaza maoda mwachangu ndikupeza phukusi kwa makasitomala munthawi yojambulira.Kukwaniritsa madongosolo m'masiku 10 m'malo mwa masiku 60 ndikusintha kwakukulu kwamitundu, kupangitsa kuti mawebusayiti ang'onoang'ono komanso makina osinthika a digito athe kuthana ndi kuchuluka kwamakasitomala akafuna kwambiri.Kukula kwakung'ono kumathandizira kupanga digito, umboni winanso kuti kusintha kwapang'onopang'ono kwa digito sikunangokula kwambiri, koma kupitilira kukula.
③Kukwezedwa kokhazikika
Pali kutsindika kwakukulu pakupewa kutaya zinyalala panthawi yonse yoperekera zakudya, ndipo zonyamula zakudya zimatha kutulutsa zinyalala zambiri.Zotsatira zake, ma brand ndi mapurosesa amalimbikitsa kugwiritsa ntchito zinthu zokhazikika.Lingaliro la "kuchepetsa, kugwiritsanso ntchito, kubwezeretsanso" silinakhalepo lodziwikiratu.
Chikhalidwe chachikulu chomwe tikuwona m'malo azakudya ndikungoyang'ana kwambiri pamapaketi okhazikika.Pakuyika kwawo, eni ma brand amayang'ana kwambiri kuposa kale lonse pakupanga zisankho zokhazikika, Izi zikuphatikiza zitsanzo za kuchepetsa kukula kwa zinthu kuti muchepetse kuchuluka kwa mpweya, kutsindika pakulola kubwezerezedwanso, komanso kugwiritsa ntchito zinthu zobwezerezedwanso.
Ngakhale kuti zokambirana zambiri zokhudzana ndi kukhazikika kwa kulongedza kwa chakudya zimayang'ana pa kugwiritsidwa ntchito kwa zinthu, chakudya chokha ndi kuganizira kwina.Collins wa Avery Dennison adati: "Kutaya zakudya sikumakhala pamwamba pa zokambirana zokhazikika, koma ziyenera kutero.Zinyalala zazakudya zimapanga 30-40% ya chakudya cha US.Zikangopita kumalo otayirako, chakudyachi chimangowonongeka Chimatulutsa methane ndi mpweya wina womwe umakhudza chilengedwe chathu.Kuyika zosinthika kumabweretsa moyo wautali wa alumali kumagulu ambiri azakudya, kuchepetsa zinyalala.Zinyalala zazakudya zimabweretsa kuchuluka kwakukulu kwa zinyalala m'malo athu otayirako, pomwe ma CD osinthika amakhala 3% -4%.Chifukwa chake, kuchuluka kwa kaboni komwe kumapangidwa ndikuyika muzotengera zosinthika ndikwabwino kwa chilengedwe, chifukwa kumapangitsa kuti chakudya chathu chikhale chotalikirapo popanda zinyalala zochepa.
Kupaka kompositi kukukulirakuliranso pamsika, ndipo monga ogulitsa timayesetsa kukumbukira kukonzanso ndi kukonza kompositi popanga zatsopano zamapaketi, Recyclable Packaging, njira zingapo zovomerezeka zobwezerezedwanso zosinthika.
Nthawi yotumiza: Jul-07-2022